OPTIMUM EFX | NUTRITION & SUPPLEMENTS
The strategy for this premiere brand was to utilize influence from elite athletes to garner attention while providing clear and concise information about the quality formulas across media channels.
Services Provided: Advertising, Events, User Experience, Email, Reporting, Social Media Management, Print, Amazon Store
88%
Increase in Returning User Spend
68%
Increased Direct Sales
118%
Increase in Amazon Revenue
SOCIAL STRATEGY
The user experience underwent a transformation to scale the nutritional products. From the website to the package delivery, customers received free samples, education materials, and a strong understanding of the brand’s positioning and differentiation.
communicating to the pros
High-performing athletes wanted to support their performance and recovery to progress and excel. Increased social media content, email campaigns, and advertising spend reignited former customers and attracted new customers.
