Scaling Direct-to-Consumer E-Commerce via Influencer & Inbound Strategy

NUTRITION & SUPPLEMENTS | OPTIMUM EFX

This premiere brand utilized elite athletes to garner attention while providing clear and concise information about the quality formulas across media channels.

• Services Provided: Advertising, Events, User Experience, Email, Reporting, Social Media Management, Print, Amazon Store

SOCIAL STRATEGY

The user experience underwent a transformation to scale the nutritional products. From the website to the package delivery, customers received free samples, education materials, and a strong understanding of the brand’s positioning and differentiation.

communicating to the pros

High-performing athletes wanted to support their performance and recovery to progress and excel. Increased social media content, email campaigns, and advertising spend reignited former customers and attracted new customers.